Privacy Policy

Who runs this site and how to contact us

This Privacy Policy explains how information is handled when you use Enlighten SME and read its UK home renovation, trades, cleaning and facilities guidance. Privacy questions and requests concerning information associated with the site can be sent to the Enlighten SME Editors at info@enlightensme.com.

You do not need an account simply to read editorial material. Information can nevertheless be generated when a website is visited, and additional information is received when you choose to email us. This policy describes those categories and the roles of analytics and advertising services when they are active.

Information we collect

Web servers can record technical information needed to deliver, monitor and protect a website. This may include an IP address, requested page, date and time, browser or device information and basic request data. Cookies and similar technologies may also store or read information when analytics, advertising or website functions are active.

If you email Enlighten SME, we receive your email address, the content of your message and any information you voluntarily include. Avoid sending sensitive property documents, financial information or other personal details that are not needed for an editorial, correction, copyright or privacy enquiry.

Analytics

When analytics tracking is configured and active, Enlighten SME uses Google Analytics or a similar analytics service to understand website traffic in aggregate. Analytics can provide information such as pages viewed, approximate location at country or region level, browser and device characteristics and time spent using the site.

The purpose is to understand patterns of use and improve how renovation and trades information is organised and presented. If no analytics service is configured or active, collection through that service does not occur. Analytics providers may process technical identifiers and usage information under their own systems and retention settings.

Advertising

When active, Google AdSense may display advertisements on some Enlighten SME pages, and other advertising partners may also show adverts. Advertising services can use cookies or similar technologies to deliver adverts, measure performance and, where permitted, personalise advertising using information about visits to this and other websites.

Readers can manage advertising personalisation through Google Ads Settings and can use browser, device or advertising-service controls to limit personalised advertising where those options are available. Advertising is separate from the site's editorial decisions and does not determine what is written about trades, renovation work, products or services.

Cookies and browser controls

Cookies are small pieces of data stored through a browser. On Enlighten SME they may support analytics, advertising, measurement, preferences or reliable website operation when the relevant functions are active. Third-party analytics and advertising services may place or read their own cookies when enabled.

You can use browser settings to view, block or delete cookies. Blocking cookies may reduce information available to analytics or advertising services and can affect functions that depend on them. Browser controls vary, so consult the privacy and cookie settings provided by the browser or device you use.

How information is used and shared

Information may be used to operate and protect Enlighten SME, understand aggregate traffic, respond to messages, investigate corrections or privacy requests and support advertising where applicable. Relevant information may be processed by providers supplying hosting, analytics, advertising or communications functions needed for those purposes.

Information may also be disclosed where required by law or a valid legal request. Enlighten SME does not sell, rent or trade personal information for another party's own marketing use. Advertising and analytics partners can process information for their services as described above and under their own privacy arrangements.

How long information is kept

Our aim is not to keep personal information longer than reasonably necessary for the purpose for which it was received. Email enquiry information is generally retained while needed to respond and for reasonable follow-up, after which it should no longer be kept merely because a message was once received.

Server logs, analytics information and advertising data may have different retention periods determined by operational needs, security requirements or provider settings. Where an external service controls its own retention, its applicable settings and policies govern that provider's copy of the information.

International transfers

Providers used for hosting, analytics, advertising or communications may process information in countries other than the country from which a reader visits Enlighten SME. Google and other international providers may therefore process information outside the UK or another reader's home jurisdiction.

Where international transfers occur, providers may rely on contractual arrangements or other safeguards appropriate to their services and applicable law. Readers seeking details about a particular provider's international processing should consult the privacy information supplied by that provider.

Your privacy rights

Depending on where you live and which law applies, including UK GDPR and similar laws, you may have rights to request access to personal information, correct inaccurate information, request deletion where appropriate, object to certain processing and complain to a relevant data protection authority.

To exercise a privacy right concerning information handled through Enlighten SME, email info@enlightensme.com and explain the request. We may need enough information to understand the request and determine whether relevant information can reasonably be linked to you. Nothing here is intended to restrict rights provided by applicable law.

Children

Enlighten SME is a general property, renovation and trades information site and is not directed at children under 13, or under 16 where local law requires that higher threshold. The site does not require children to create accounts simply to read its editorial material.

If you believe a child has supplied personal information directly through an email or other contact, please tell us so the circumstances can be reviewed and appropriate action considered.

External links

Articles may refer readers to third-party websites where relevant to regulations, safety information, products, services or source material. Once you follow an external link, the destination website controls its own information practices. Enlighten SME is not responsible for the privacy practices or content of those sites.

Before supplying personal information elsewhere, read that website's privacy information and terms. A reference from an Enlighten SME guide does not make a third party's privacy practices part of this policy.

Changes to this policy

This policy may be updated when website practices, services or privacy requirements change. Changes will be reflected on this page so readers can consult the current version. Last updated: September 2026.

Material changes may affect how a feature or category of information is described, so an older copy should not be assumed to represent current practice indefinitely.

Contact

For questions about this Privacy Policy or a privacy right concerning information associated with Enlighten SME, email info@enlightensme.com. Please describe the request clearly and avoid including unnecessary sensitive information.

You can also read the Terms of Use for conditions applying to the site and the About page for information about Enlighten SME's editorial purpose.